Since 2008, I've been helping entrepreneurs at every level and marketing agencies of all sizes optimize websites, write powerful copy, simplify blogging to increase Google rankings and, ultimately, grow their businesses. As a multi-passionate entrepreneur (and Editor-in-Chief) at simple sprout studio, I deeply understand the SEO challenges you (and your clients) face. From marketing therapy to creating content confidence, I'm your Google guru!
Is your website quietly costing you clients?
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Your website is live. You have a logo, a few social accounts, and maybe some five-star reviews. So why do some potential clients still hesitate before reaching out? Usually, it isn't one big mistake. Trust online is built, and lost, through small details. Most small businesses never notice them until a lead goes quiet. In our latest post, we cover five common ways small businesses lose trust without realizing it:
None of these are dramatic. That's why they're so easy to miss. But together, they can make your business seem less established than it really is. The good news? Building trust in a small business doesn't always mean doing more. Often, it means fixing the little things quietly getting in the way. Take five minutes and look at your website like a stranger would. You might be surprised by what you notice. Don't see an image above? Make sure you click "Display images" or "Always display images from hello@nickiong.com." Until next week! Nicki Ong |
SEO Blogging + Copywriting Made Simple
Since 2008, I've been helping entrepreneurs at every level and marketing agencies of all sizes optimize websites, write powerful copy, simplify blogging to increase Google rankings and, ultimately, grow their businesses. As a multi-passionate entrepreneur (and Editor-in-Chief) at simple sprout studio, I deeply understand the SEO challenges you (and your clients) face. From marketing therapy to creating content confidence, I'm your Google guru!
Blog posts. Social media. SEO. Emails. Website updates. Somewhere in there, you're also running a business. If marketing feels like a second full-time job, you're not bad at it. You're probably just trying to do too much at once, without a clear strategy behind it. In our latest post, we break down why marketing is so difficult for so many business owners. Here are the five most common marketing problems we see: You're trying to do all the things. You don't need to be everywhere. You need to...
You can write the blogpost. You can schedule the social media. You can update the website and pull together the newsletter. And because you can, you probably keep doing it. Here's the catch, Reader. Just because you can do a marketing task doesn't mean you should. As your business grows, your job changes. The habits that got you to six figures won't carry you to the next level. Your time needs to go toward strategy, sales, relationships, and the decisions only you can make. In this week's...
You've heard it a hundred times: your content should provide value. True. But here's the tricky part: educational content and content that converts aren't the same thing. You can write a genuinely helpful post, teach your reader something new, and still watch them close the tab without taking a single next step. Why? Because teaching and converting have two different jobs. Our latest post breaks down the difference: Educational content builds trust. It answers a question, explains how...