Since 2008, I've been helping entrepreneurs at every level and marketing agencies of all sizes optimize websites, write powerful copy, simplify blogging to increase Google rankings and, ultimately, grow their businesses. As a multi-passionate entrepreneur (and Editor-in-Chief) at simple sprout studio, I deeply understand the SEO challenges you (and your clients) face. From marketing therapy to creating content confidence, I'm your Google guru!
Marketing feels hard? It doesn't have to.
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Blog posts. Social media. SEO. Emails. Website updates. Somewhere in there, you're also running a business. If marketing feels like a second full-time job, you're not bad at it. You're probably just trying to do too much at once, without a clear strategy behind it. In our latest post, we break down why marketing is so difficult for so many business owners. Here are the five most common marketing problems we see:
The good news? Most marketing problems in business have simpler fixes than you'd think. When you're wondering how to market your business, the answer usually isn't more. It's doing the right things, consistently. Marketing was never supposed to take over your business. It's supposed to help people find you, understand what you do, and choose you. Let's make it feel simple again. Don't see an image above? Make sure you click "Display images" or "Always display images from hello@nickiong.com." Until next week! Nicki Ong |
SEO Blogging + Copywriting Made Simple
Since 2008, I've been helping entrepreneurs at every level and marketing agencies of all sizes optimize websites, write powerful copy, simplify blogging to increase Google rankings and, ultimately, grow their businesses. As a multi-passionate entrepreneur (and Editor-in-Chief) at simple sprout studio, I deeply understand the SEO challenges you (and your clients) face. From marketing therapy to creating content confidence, I'm your Google guru!
You can write the blogpost. You can schedule the social media. You can update the website and pull together the newsletter. And because you can, you probably keep doing it. Here's the catch, Reader. Just because you can do a marketing task doesn't mean you should. As your business grows, your job changes. The habits that got you to six figures won't carry you to the next level. Your time needs to go toward strategy, sales, relationships, and the decisions only you can make. In this week's...
You've heard it a hundred times: your content should provide value. True. But here's the tricky part: educational content and content that converts aren't the same thing. You can write a genuinely helpful post, teach your reader something new, and still watch them close the tab without taking a single next step. Why? Because teaching and converting have two different jobs. Our latest post breaks down the difference: Educational content builds trust. It answers a question, explains how...
Getting someone to read your blog post is a win. Getting them to do something next? That's where the magic happens, Reader. But here's what trips up a lot of business owners: they write the post, hit publish, and then... hope. They wait for readers to somehow become customers on their own. Hope isn't much of a strategy. Our latest post walks you through the blog-to-buyer journey – and how to guide readers from "I have a question" to "I want to work with you": A blogpost should open a door,...