Blog posts. Social media. SEO. Emails. Website updates. Somewhere in there, you're also running a business. If marketing feels like a second full-time job, you're not bad at it. You're probably just trying to do too much at once, without a clear strategy behind it. In our latest post, we break down why marketing is so difficult for so many business owners. Here are the five most common marketing problems we see: You're trying to do all the things. You don't need to be everywhere. You need to...

You can write the blogpost. You can schedule the social media. You can update the website and pull together the newsletter. And because you can, you probably keep doing it. Here's the catch, Reader. Just because you can do a marketing task doesn't mean you should. As your business grows, your job changes. The habits that got you to six figures won't carry you to the next level. Your time needs to go toward strategy, sales, relationships, and the decisions only you can make. In this week's...

You've heard it a hundred times: your content should provide value. True. But here's the tricky part: educational content and content that converts aren't the same thing. You can write a genuinely helpful post, teach your reader something new, and still watch them close the tab without taking a single next step. Why? Because teaching and converting have two different jobs. Our latest post breaks down the difference: Educational content builds trust. It answers a question, explains how...