Since 2008, I've been helping entrepreneurs at every level and marketing agencies of all sizes optimize websites, write powerful copy, simplify blogging to increase Google rankings and, ultimately, grow their businesses. As a multi-passionate entrepreneur (and Editor-in-Chief) at simple sprout studio, I deeply understand the SEO challenges you (and your clients) face. From marketing therapy to creating content confidence, I'm your Google guru!
Your homepage has one job (not ten)
|
Your homepage matters. A lot. But here's the thing most business owners get wrong: they ask it to do everything. Explain the business. Tell the whole story. Rank for every keyword. Answer every question. Close the sale. The result? A cluttered page that does none of those things well. Our latest post breaks down a simpler, better approach:
Think of your website as a team. When each page has a purpose, your homepage doesn't have to carry the whole business on its back — and your site becomes easier to navigate and easier to rank. Want the full breakdown? Read the full blogpost → Don't see an image above? Make sure you click "Display images" or "Always display images from hello@nickiong.com." Until next week! Nicki Ong |
SEO Blogging + Copywriting Made Simple
Since 2008, I've been helping entrepreneurs at every level and marketing agencies of all sizes optimize websites, write powerful copy, simplify blogging to increase Google rankings and, ultimately, grow their businesses. As a multi-passionate entrepreneur (and Editor-in-Chief) at simple sprout studio, I deeply understand the SEO challenges you (and your clients) face. From marketing therapy to creating content confidence, I'm your Google guru!
Blog posts. Social media. SEO. Emails. Website updates. Somewhere in there, you're also running a business. If marketing feels like a second full-time job, you're not bad at it. You're probably just trying to do too much at once, without a clear strategy behind it. In our latest post, we break down why marketing is so difficult for so many business owners. Here are the five most common marketing problems we see: You're trying to do all the things. You don't need to be everywhere. You need to...
You can write the blogpost. You can schedule the social media. You can update the website and pull together the newsletter. And because you can, you probably keep doing it. Here's the catch, Reader. Just because you can do a marketing task doesn't mean you should. As your business grows, your job changes. The habits that got you to six figures won't carry you to the next level. Your time needs to go toward strategy, sales, relationships, and the decisions only you can make. In this week's...
You've heard it a hundred times: your content should provide value. True. But here's the tricky part: educational content and content that converts aren't the same thing. You can write a genuinely helpful post, teach your reader something new, and still watch them close the tab without taking a single next step. Why? Because teaching and converting have two different jobs. Our latest post breaks down the difference: Educational content builds trust. It answers a question, explains how...